The film focuses on the seminal Ferus Gallery, which groomed the LA art scene from a loose band of idealistic beatniks into a coterie of competitive, often brilliant artists, including Ed Kienholz, Ed Ruscha, Craig Kauffman, Wallace Berman, Ed Moses and Robert Irwin. The Ferus also served as launching point for New York imports, Andy Warhol (hosting his first Soup Can show), Jasper Johns and Roy Lichtenstein as well as leading to the first Pop Art show and Marcel Duchamp's first retrospective. What was lost and gained is tied up in a complex web of egos, passions, money, and art. This is how L.A. came of age.

Starring: Irving Blum, Walter Hopps, Ed Ruscha, Frank Gehry, Dennis Hopper, Ed Kienholz, Billy Al Bengston, John Baldessari, Dean Stockwell, Larry Bell, Ken Price.

Narrator: Jeff Bridges

Genre: Documentary Copyright: 2008 Length: 86 minutes Format: DVD, NTSC, Region 0 (All)